Pidilite (Fevicol) Business Case Study
How Fevicol sells ₹1 crore every hour — the strategy behind Pidilite's adhesive monopoly
Free
- 2 lessons
- 20m of content
- Certificate of completion
What you'll learn
- How Pidilite built a near-monopoly in India's adhesive market with Fevicol
- The "Fevicol Champions' Club" — why Pidilite marketed to carpenters, not just end buyers
- How consistent brand integration (jingles, ads, positioning) compounds over decades
- How Pidilite expanded from one product (Fevicol) into a full portfolio (Fevikwik, M-Seal, Dr. Fixit, Roff)
- The role of packaging innovation and distribution/supply-chain design in a manufacturing brand's growth
About this course
How does Pidilite sell over ₹1 crore of Fevicol every single hour? In this business case study, CA Rahul Malodia breaks down the strategy behind Pidilite Industries — the company founded by Balvant Parekh that turned a simple adhesive into a near-monopoly across India's carpentry, furniture, and construction markets.
You'll see how Fevicol built its "Champions' Club" network of loyal carpenters, why its brand integration (the famous "Fevicol ka jod" ads) worked, how it expanded from one adhesive into an entire product portfolio (Fevikwik, M-Seal, Dr. Fixit, Roff), and the packaging and supply-chain decisions that kept it ahead of competitors for decades.
Curriculum · 1 sections · 2 lessons
Pidilite (Fevicol) Case Study
- ₹1 Crore की Sale हर घंटे — Pidilite (Fevicol) Case StudyPreview17m
- Key Takeaways3m
Requirements
- No prior business or finance background needed