Business
The Business of Interior Designing — HomeLane Founder Story
How HomeLane scaled a personalised, tech-led interior design brand to 22+ cities
2 lessons17m1 enrolledAll Levels
Free
- 2 lessons
- 17m of content
- Certificate of completion
What you'll learn
- How HomeLane built a modern, tech-led interior design brand from a 2014 online marketplace
- Why the Indian interiors market is thriving — urbanisation, lifestyle shifts, rising disposable income
- How data analytics and technology were used to scale a personalised, design-led service
- What it takes to expand a home-services brand to 22+ cities while keeping customer satisfaction central
- Founder-level thinking from Srikanth Iyer and Tanuj Choudhry on building in the interiors space
About this course
Founded in 2014 as an online marketplace for interior consulting, HomeLane has grown into one of India's biggest home-interiors brands — expanding to 22+ cities and reshaping how Indians personalise their homes. In this Mavericks episode (Airtel Business × YourStory), founders Srikanth Iyer and Tanuj Choudhry unpack the business behind the brand.
You'll see how HomeLane read the shift toward urbanisation and rising disposable incomes, why it bet on technology and data analytics in a traditionally unorganised industry, and how it scaled a personalised, design-led service model nationally.
Curriculum · 1 sections · 2 lessons
HomeLane — Business of Interior Designing
- The Business Of Interior Designing | HomeLane (Mavericks, YourStory)Preview14m
- Key Themes3m
Requirements
- No prior business background needed